Community guidelines

We aim to prevent potential offline harm that may be related to content on Yumify. While we understand that people commonly express disdain or disagreement by threatening or calling for violence in non-serious ways, we remove language that incites or facilitates serious violence. We remove content, disable accounts and work with law enforcement when we believe there is a genuine risk of physical harm or direct threats to public safety. We also try to consider the language and context in order to distinguish casual statements from content that constitutes a credible threat to public or personal safety. In determining whether a threat is credible, we may also consider additional information such as a person's public visibility and the risks to their physical safety.

In some cases, we see aspirational or conditional threats directed at terrorists and other violent actors (e.g. "Terrorists deserve to be killed"), and we deem those non-credible, absent specific evidence to the contrary.

You should not post

• Threats that could lead to death (and other forms of high-severity violence) and admission of past violence targeting people or places where threat is defined as any of the following:
  • Statements of intent to commit high-severity violence. This includes content where a symbol represents the target and/or includes a visual of an armament or method to represent violence.
  • Calls for high-severity violence, including content where no target is specified but a symbol represents the target and/or includes a visual of an armament or method that represents violence.
  • Statements advocating for high-severity violence.
  • Aspirational or conditional statements to commit high-severity violence.
  • Statements admitting to committing high-severity violence (in written or verbal form, or visually depicted by a perpetrator), except when shared in a context of redemption, self-defence or when committed by law enforcement, military or state security personnel.
• Content that asks for, offers or admits to offering services of high-severity violence (for example, hitmen, mercenaries, assassins, female genital mutilation) or advocates for the use of these services
• Admissions, statements of intent or advocacy, calls to action or aspirational or conditional statements to kidnap or abduct a target or that promotes, supports or advocates for kidnapping or abduction
• Content that depicts kidnappings or abductions if it is clear that the content is not being shared by a victim or their family as a plea for help, or shared for informational, condemnation or awareness-raising purposes
• Threats of high-severity violence using digitally produced or altered imagery to target living people with armaments, methods of violence or dismemberment
• Threats that lead to serious injury (mid-severity violence) and admission of past violence toward private individuals, unnamed specified persons, minor public figures, high-risk persons or high-risk groups where threat is defined as any of the following:
  • Statements of intent to commit violence or
  • Statements advocating for violence or
  • Calls for mid-severity violence, including content where no target is specified but a symbol represents the target, or
  • Aspirational or conditional statements to commit violence or
  • Statements admitting to committing mid-severity violence (in written or verbal form, or visually depicted by a perpetrator), except when shared in a context of redemption, self-defence, fight-sports context or when committed by law enforcement, military or state security personnel.
• Content about other target(s) apart from private individuals, minor public figures, high-risk persons or high-risk groups and any credible:
• Statements of intent to commit violence or
• Calls for action of violence or
• Statements advocating for violence or
• Aspirational or conditional statements to commit violence
• Threats that lead to physical harm (or other forms of lower-severity violence) towards private individuals (self-reporting required) or minor public figures, where threat is defined as any of the following:
  • Private individuals (name and/or face match are required) or minor public figures that includes:
    • Statements of intent or advocacy, calls for action, aspirational or conditional statements to commit low-severity violence
• Instructions on how to make or use weapons if there is evidence of a goal to seriously injure or kill people through:
• Language explicitly stating that goal, or
• Photos or videos that show or simulate the end result (serious injury or death) as part of the instruction.
• Unless when shared in a context of recreational self-defence, for military training purposes, commercial video games or news coverage (posted by a Page or with a news logo).
• Providing instructions on how to make or use explosives, unless there is clear context that the content is for a non-violent purpose (for example, part of commercial video games, clear scientific/educational purpose, fireworks or specifically for fishing)
• Any content containing statements of intent, calls for action, conditional or aspirational statements, or advocating for violence due to voting, voter registration or the administration or outcome of an election
• Statements of intent or advocacy, calls to action, or aspirational or conditional statements to bring or take up armaments to locations (including but not limited to places of worship, educational facilities, polling places or locations used to count votes or administer an election) or locations where there are temporary signals of a heightened risk of violence. This may be the case, for example, when there is a known protest and counter-protest planned or violence broke out at a protest in the same city within the last seven days This includes a visual of an armament or method that represents violence that targets these locations.
• Statements of intent or advocacy, calls to action, or aspirational or conditional statements to forcibly enter locations (including but not limited to places of worship, educational facilities, polling places or locations used to count votes or administer an election) where there are temporary signals of a heightened risk of violence. This may be the case, for example, when there is a known protest and counter-protest planned or violence broke out at a protest in the same city within the last seven days

In an effort to prevent and disrupt real-world harm, we do not allow organisations or individuals that proclaim a violent mission or are engaged in violence to have a presence on Yumify. We assess these entities based on their behaviour both online and offline – most significantly, their ties to violence. Under this policy, we designate individuals, organisations and networks of people. These designations are divided into three tiers that indicate the level of content enforcement, with Tier 1 resulting in the most extensive enforcement because we believe that these entities have the most direct ties to offline harm.

Tier 1: This focuses on entities that engage in serious offline harm – including organising or advocating for violence against civilians, repeatedly dehumanising or advocating for harm against people based on protected characteristics, or engaging in systematic criminal operations. This tier includes hate organisations, criminal organisations, including those designated by the United States government as specially designated narcotics trafficking kingpins (SDNTKs), and terrorist organisations, including entities and individuals designated by the United States government as foreign terrorist organisations (FTOs) or specially designated global terrorists (SDGTs). We remove Glorification, Support and Representation of Tier 1 entities, their leaders, founders or prominent members, as well as unclear references to them.

In addition, we do not allow content that glorifies, supports or represents events that Meta designates as violating violent events – including terrorist attacks, hate events, multiple-victim violence or attempted multiple-victim violence, serial murders or hate crimes. Nor do we allow (1) Glorification, Support or Representation of the perpetrator(s) of such attacks; (2) perpetrator-generated content relating to such attacks; or (3) third-party imagery depicting the moment of such attacks on visible victims. We also remove content that Glorifies, Supports or Represents ideologies that promote hate, such as nazism and white supremacy. We remove unclear references to these designated events or ideologies.

Tier 2: This includes Violent Non-State Actors that engage in violence against state or military actors in an armed conflict but do not intentionally target civilians. It also includes Violence-Inducing Entities that are engaged in preparing or advocating for future violence but have not necessarily engaged in violence to date. These are also entities that may repeatedly engage in violations of our Hate Speech or Dangerous Organisations and Individuals policies on or off the platform.

We recognise that users may share content that includes references to designated dangerous organisations and individuals in the context of social and political discourse. This includes content reporting on, neutrally discussing or condemning dangerous organisations and individuals or their activities.

In line with international human rights law, our policies allow discussions about the human rights of designated individuals or members of designated dangerous entities, unless the content includes other glorification, support or representation of designated entities or other policy violations, such as incitement to violence.

In an effort to prevent fraudulent activity on the platform that can harm people or businesses, we remove content and action on behaviours that intend to defraud users or third parties. Therefore, we remove content that purposefully intends to deceive, willfully misrepresent or otherwise exploit others for money or property. This includes content that seeks to coordinate or promote these activities using our platform. We allow people to raise awareness and educate others as well as condemn these activities, unless this includes content that contains sensitive information, such as personally identifiable information.

We recognize the critical importance of maintaining a safe and trustworthy environment for our community members. Our zero-tolerance policy for fraud and deception reflects our unwavering commitment to upholding ethical standards and protecting our users from dishonest practices that threaten their safety and well-being.

Do not post:

Content that provides instructions on, engages in, promotes, coordinates, encourages, facilitates, recruits for or admits to the offering or solicitation of any of the following activities:

• Deceiving others to generate a financial or personal benefit to the detriment of a third party or entity through:
  • Investment or financial scams
    • Loan scams
    • Advance fee scams.
    • Gambling scams
    • Ponzi or pyramid schemes
    • Money or cash flips or money muling
    • Investment scams with promise of high rates of return
  • Inauthentic identity scams
    • Charity scams.
    • Romance or impersonation scams
    • Establishment of false businesses or entities.
  • Product or rewards scams:
    • Grant and benefits scams.
    • Tangible, spiritual or illuminati scams.
    • Insurance scams, including ghost broking
    • Fake jobs, or work-from-home or get-rich-quick scams.
    • Debt relief or credit repair scams.
• Engaging and coordinating with others to fraudulently generate a financial or personal benefit at a loss for a third party, such as people, businesses or organizations through:
  • Fake documents or financial instruments by:
    • Creating, selling or buying of:
      • Fake or forged documents.
      • Fake or counterfeit currency or vouchers.
      • Fake or forged educational and professional certificates.
      • Money laundering
• Stolen information, goods or services by:
  • Credit card fraud and goods or property purchases with stolen financial information
    • Trading, selling or buying of:
      • Personally identifiable information.
      • Fake and misleading user reviews or ratings.
      • Credentials for subscription services.
      • Coupons.
    • Sharing, selling, trading or buying of:
      • Future exam papers or answer sheets.
• Betting manipulation (for example, match fixing).
• Manipulation of measuring devices such as electricity or water meters in order to bypass their authorized or legal use.

For the following Community Standards, we require additional information and/or context to enforce:

Do not post:

Content that engages in, promotes, encourages, facilitates or admits to the following activities:

• Bribery.
• Embezzlement.

In certain cases, we will allow content that may otherwise violate the Community Standards when it is determined that the content is satirical. Content will only be allowed if the violating elements of the content are being satirised or attributed to something or someone else in order to mock or criticise them.

To combat fraud and deception effectively, Yumify employs a multi-faceted approach that combines proactive measures with robust enforcement mechanisms. We invest in state-of-the-art technology and employ advanced algorithms to detect and prevent fraudulent activities in real-time. Our dedicated team of moderators and security experts monitors our platform vigilantly, investigating reports of suspicious behavior and taking swift action to address fraudulent activities. We also prioritize user education and awareness, equipping our community members with the knowledge and tools to recognize and avoid fraudulent schemes. Through educational resources, awareness campaigns, and proactive communication, we empower users to protect themselves against fraud and deception.

Furthermore, Yumify collaborates closely with law enforcement agencies, regulatory authorities, and industry partners to combat fraud on a broader scale. By sharing information, resources, and best practices, we contribute to collective efforts to mitigate the impact of fraud and protect the integrity of the digital ecosystem. Yumify remains steadfast in our commitment to safeguarding trust and integrity within our community. Our zero-tolerance policy for fraud and deception underscores our dedication to upholding ethical standards, protecting our users and fostering a safe and trustworthy online environment for all. Together, we can combat fraud and deception, preserving the integrity of our platform and promoting a culture of honesty, transparency, and trustworthiness.