Ads policy

Overview

Yumify Advertising Network policies help advertisers and partners learn what makes a great ad, as well as what is and isn’t allowed in them. We require our advertisers and partners to comply with our policies at all times. These policies apply across Yumify Advertising’s Networks, including: Search, Yua News, Yumify, Hosting and others. When advertisers place an order, each ad is reviewed against our policies. Our Advertising Standards also provide guidance on advertiser behaviour that may result in advertising restrictions being placed on a business account or its assets (an ad account, Page or user account).

At Yumify Corp, we are committed to providing a delightful and respectful online experience for our users. This policy ensures that all advertisements align with our values and contribute positively to the user experience.

We take user safety and security seriously. We strive to provide a safe online environment for our users and our partners. We reserve the right in our discretion, to manually, or systematically (through automated detection), reject or remove any ad or campaign that may violates our terms or policies, or suspend your access to the Yumify Advertising Network if we detect suspicious activity, suspect that you willfully or repeatedly violated our terms or policies, or if we detect activities that are unlawful or that pose a risk to user safety or the health and quality of our network (for example, behavior intended to circumnavigate system checks, suspicious payment activity, and repeated policy violations). You may not be able to resume your ad campaigns unless you resolve the violation to our satisfaction.

Ad Policy Principles

Advertisers contribute to the Yumify community in many ways, including highlighting new products and services or drawing attention to events and issues. To help keep both businesses and organisations who use our ad tools safe, and create a welcoming environment for everyone who uses our products and services, we have put in place our Advertising Standards to guide what is allowed across Yumify.

Our Ad Policy Principles

• Protecting people from unsafe and discriminatory practices
  • Our policies require all advertisers to comply with the laws in their jurisdiction, not engage in discriminatory practices, and not sell illegal or unsafe substances.
• Protecting people from Fraud or Scams
  • Our policies prohibit ads promoting products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.
• Promoting positive user experiences
  • Because ads may be delivered to people in their Feed from Pages or accounts they don't follow, we want to help ensure that the ads don't detract from the overall experience across our technologies. For that reason, we prohibit ads containing shocking, sensational or excessively violent content, certain adult content and profanity. We also prohibit other objectionable material, such as content implying or attempting to generate negative self-perception in order to promote diets, weight loss or other health-related products.
• Promoting Transparency
  • We strive to make advertising more transparent and to give people more information about the ads they see. Our Ad Library offers a view of all ads currently running across our apps and services. It also offers additional information on ads about social issues, elections or politics, including range of spend, who saw the ad and the entities responsible for those ads. Ads about these topics are visible whether they're active or inactive and are stored in the Ad Library for seven years. We also have an Info and ads section on all Pages where people are able to click to see active ads that a Page is running to help keep advertisers accountable.

Ad Requirements

• Write clear, factual ads that accurately describe what is offered on your website.
• Do not use offensive or inappropriate language.
• Do not include unproven claims or unauthorized endorsements in your ads or on your landing pages.
• If your ad contains competitive claims, make sure that your site, ad title and ad text all comply with our Intellectual property policies.
• Do not utilize language that implies urgency such as “do this immediately”, “supplies are running out”, “offer won’t last”.
• Do not utilize language that implies company or celebrity secrets such as “companies don’t want you to know”, “you will never guess who she is in a relationship with”.
• Do not repeat words or phrases (example, “Sale, sale, sale…”).
• Do not include unnecessary symbols to draw attention to ad copy (example: Ca$h, “¤”, or word art). All characters and symbols should contribute to the ad’s message.
• Ensure that your ads and landing pages comply with all Yumify Advertising policies.
• The advertiser must be clearly identified in the format appropriate for the ad served.

Enforcement of our policies

We use automated and, in some instances, manual review to enforce our policies. Beyond reviewing individual ads, we also monitor and investigate advertiser behaviour, and may restrict advertiser accounts that don't follow our Advertising Standards, Community Standards or other Yumify policies and terms. Our review process may not detect all policy violations, and ads remain subject to review and re-review and may be rejected for violating our policies at any time. It is an advertiser's responsibility to understand and comply with our policies outlined in Yumify's Advertising Standards, our Terms of Service and any other applicable terms and guidelines, in addition to all local laws and regulations. Advertisers whose ads are rejected will typically be provided with an opportunity to edit their ads in order to bring them into compliance and can request another review if they believe that their ad was incorrectly rejected.

People can report ads if they believe that they violate our policies. They can also see the details on why a certain ad appeared in their Feed, and they can control the ads they see in their Feed through our ad preferences tool.

General Information

Prohibited products and services

In adherence with varying laws and cultures, different countries might have different products and services that are prohibited for advertising. Refer to the specific target country or territory for more information. Note that the list of countries or territories and the guidelines will be updated in accordance with local laws and requirements from time to time.

In general, Yumify prohibits the advertising of the following industry and trade:

Animals, animal parts or products

• The promotion, sale, solicitation of, or facilitation of access to animals including live animals, livestock, pets, carcasses, animal parts, or such products.
  • Animal, animal body parts or products derived:
    • Any live animals
    • Animals listed as endangered, vulnerable, or threatened
    • Animal products or parts derived from but not limited to:
    • Horns, bones, teeth, and tusks
    • Skin, fur, feathers, hair, scales, fins, and wool
    • Offals, fats, and fluids
  • Exception:
    • Products for animals such as toys, clothes, collars, cages, food, etc.
    • Pet services such as dog walking, pet care, pet cafes, pet grooming, training, etc.
    • Advertising content related to the adoption of animals is permitted for NGOs, NPOs, and animal shelters. However, the promotion, sale, or solicitation of or facilitation of access to:
      • Adoption of pedigree or purebred pets are prohibited.
      • Cross-breeding of pets is prohibited.

Adult sexual products or services, and entertainment

• The promotion, sale, solicitation of, or facilitation of access to pornographic material, sex toys and supplies such as lubricants, fetish, or sexual fantasy costumes.
• The promotion, sale, solicitation of, or facilitation of access to adult entertainment such as host or hostess clubs, strip club, sexual services such as escort services, prostitution, erotic massages; or any of such.
• The promotion, sale, solicitation of, or facilitation of access to dating apps or services that convey, imply, portray, or encourage transactional relationships, infidelity, sexual encounters, or any of such.
• The promotion, sale, solicitation of, or facilitation of access to the enhancement of sexual performance, pleasure, or bodily appearance, in the form of drugs, medications, tools, devices, or any of such products or services. For example, penis enlargement, and breast enhancement.

Casinos and gambling games

• The promotion, sale, solicitation of, or facilitation of access to casinos, gambling activities, sports betting, fantasy sports, and lotteries, whether it is an online website or a physical establishment, where there is money cashing in or cashing out.
• The promotion, sale, solicitation of, or facilitation of access to:
  • Free credits, vouchers, and coupons, in any form including printed or digital codes, for use in casinos and gambling games.
  • Websites, software, products, or services that facilitate or drive traffic to casinos and gambling games or their related content including odds calculator, tips and tricks, rules and strategies, hot picks, or forecasts.
  • Games of luck or chance, such as scratch-off games, bingo, or any other similar games or apps that could result in monetary or valuable prize gain.
  • Tools, instruments, devices, props, or any other accessories or supplies, for use in casinos and gambling games.

Cigarettes and tobacco products

• The promotion, sale, or solicitation of, or facilitation of access to cigarettes, cigars, tobacco, e-cigarettes, or any other alternatives to smoking or consumption of tobacco.
• The promotion, sale, or solicitation of smoking paraphernalia, including smoking pipes, rolling papers, filters, vaporizers, or any other device, equipment, or apparatus designed for smoking.
• The promotion site, venue, or facility for smoking or consumption of tobacco, including cigar bars, hookah lounges, or any other setting for similar purposes.

Counterfeiting and piracy

• The promotion, sale, solicitation of, or facilitation of access to counterfeit products, replicas, and imitations including pirated digital products without authorization of the brand owner or trademark owner. This includes:
  • Non-genuine products pass off as genuine goods of the brand owner or trademark owner.
  • Products described as replicas, imitations, or any of such.

Drugs and paraphernalia

• The promotion, sale, solicitation of, or facilitation of access to illegal drugs, controlled drugs, prescription drugs (prohibited in some markets), and drugs for the purpose of recreation, homeopathy, enhancement, and performance, including weight loss.
• The promotion, sale, solicitation of, or facilitation of access to drug paraphernalia, accessories, or supplies of any of such.
• The promotion of or facilitation of access to unauthorized drugstores, pharmacies, or dispensaries.
• The depiction of or featuring drug use, drug abuse, or prescription drug abuse.
• The depiction of or featuring drug related words, symbols, or images, whether in the form of visual or audio content, or any of such.

Police or military gear and equipment

• The promotion, sale, solicitation of, or facilitation of access to police or military uniforms, vests, handcuffs, batons, boots, or any of such accessories, equipment, or supplies.

Political and issue-based advertising

• Candidates or nominees for public office, political parties, and elected or appointed government officials are prohibited from advertising.
• The spouses of candidates, elected, or appointed government officials with official duties or offices are prohibited.
• Royal Family members with official government capacities are also prohibited.
• Government entities may be eligible to advertise if working with a Yumify Sales Representative.

Unacceptable business practices

• The promotion, sale, or solicitation of or facilitation of access to products or services that might be or are considered deceptive, misleading, or unlawful such as:
  • Unlawfully circumventing technical or other access restrictions to infringe intellectual or other property rights.
  • Identity theft or stealing of any personal information, including through the use of malware, spyware, or any unauthorized or unlawful means of obtaining information.
  • Document falsification, forgery, counterfeiting, or any of such.
  • Unwarranted claims, misinformation, including pricing/discount or promotion information inconsistency, missing T&C or privacy policy pages, or any of such.
  • Making deceptive claims, omitting information on fees, charges, and tariffs, proposing harmful business models, or any of such.

Note: Take a look at this article for matters related to intellectual property infringement rules for ads.

Unsuitable businesses, products, or services

• Abortion services
• Funeral services
• Hazardous chemical products
• Human organ or human tissue trading, transplanting, or any of such.
• Modeling or influencer recruitment opportunities
• Pre-natal sex determination
• Mail-order brides and associated services
• Any other businesses, products, or services that are highly controversial, distasteful, violent, or dangerous would be deemed incompatible with the Yumify Ads platform. This includes ads that refer to a sensitive event or topic (e.g. deaths, natural/industrial disasters, violent attacks, civil disorder, etc.) and contains any of the following: personal attacks, hashtag appropriation, the selling of goods or services, political campaigning, solicitation of followers, or other inappropriate content.

Weaponry and weapon parts

• The promotion, sale, solicitation of, or facilitation of access to weapons that could be used to harm individuals or for self-defense including:
  • Blades, knives, and any of such sharp objects.
  • Explosives, flammables, or combustibles including bombs and bomb-making supplies, flamethrowers, fireworks, or any other such.
  • Guns, gun parts, and ammunition including paintball guns, and BB guns.
  • Batons, nunchucks, taser guns, pepper spray, or any of such self-defense weapons.